Why is Branding Important?
Branding is comprised of numerous factors that are supposed to all come together, ideally like puzzle pieces, and make your brand easily identifiable in a crowded market of competitors. But why do YOU need it and why? Let's examine this more closely.
A recent study showed that over 60% of consumers buy from brands that they recognize
What things influence someone's ability to recognize your business while improving your credibility among your competition? Your website is at the top of the list along with your logo, tagline, typography, and color palette. All these things help to make your brand memorable and visually appealing to a prospective customer.
Do you have a certain message that you are promoting or a vibe that you want people to remember? Branding not only sets you apart from the others, but it helps to set a tone and makes your identity easily recognizable.
Some would even say that your brand is your promise to the consumer.
Branding can…
Tell a cohesive story to your consumers; who you are and what you believe in.
Confirm your credibility and your expertise as a someone who can be trusted
Can generate new customers who recognize your name, logo, or reputation.
Motivates a buyer to actually buy (and to return over and over.)
Brings recognition and a boost to a business’s reputation.
Although not everyone in the marketing community may agree on an actual definition of branding, they all know the importance of carving out a name for your business.
Carefully creating the components of your brand: your slogan, your unique brand colors and logo, expressive typography, unique website design - all create your unique voice that can bring consumers to your product and make them come back again and again.
Ready to develop your own brand identity?